What is personal branding?

Your personal brand is how you promote yourself.

It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of of your story in a unique way.

Professionally, your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online.

In the pre-internet days, your personal brand was really just your business card. Unless you were high profile in the media or somebody who featured strongly as the face of advertising, few people would have heard of you.

In today’s highly public world, where every little action is discussed at length on social media, you are far less anonymous.

◎ Personal branding has to be CONSISTENT. You might want to decide on a consistent colour scheme and fonts. And you will want to use them everywhere. They should be the same on your website, social accounts, business cards and anything else.

◎ Thinking about YOUR STORY and EXPERTISE is very important. Audience should see your gifts and talents and how it could BENEFIT THEM.

◎ Above all else, your personal brand has to be AUTHENTIC. There might be different people doing similar things, but you can stand out from the crowd by offering something unique, a different angle and new way